Home Staging Statistics
What the latest home staging data actually says.
A practical 2025 reference for agents, homeowners, and developers preparing a residential property for market.
Last updated September 16, 2026. Source data published May 6, 2025.
The short version
Staging is most useful when it makes the listing easier to understand.
Home staging is often reduced to a broad claim about selling faster or for more. The more useful evidence is specific: what buyers' agents see, which spaces carry the most weight, and where seller-side agents observe a difference. The statistics below come from the National Association of REALTORS' 2025 Profile of Home Staging.
2025 facts
10 home staging statistics to know.
83%
of buyers' agents said staging helps buyers picture a home as their future home.
This is the clearest signal in the report: a furnished space can help a buyer understand how a property could live, not just how large it is.
Source: National Association of REALTORS, 2025 Profile of Home Staging86%
of buyers' agents said staging affects at least some buyers' view of a home.
Sixty percent said it affects some buyers, while 26% said it affects most buyers. Twelve percent said it has no effect on buyers' views.
Source: National Association of REALTORS, 2025 Profile of Home Staging73%
of buyers' agents rated listing photos as highly important to their clients.
Physical staging was rated highly important by 57%, videos by 48%, and virtual tours by 43%.
Source: National Association of REALTORS, 2025 Profile of Home Staging37%
of buyers' agents named the living room as the most important room to stage.
The primary bedroom followed at 34%, then the kitchen at 23%.
Source: National Association of REALTORS, 2025 Profile of Home Staging91%
of sellers' agents said they stage the living room.
The primary bedroom was next at 83%, followed by the dining room at 69% and the kitchen at 68%.
Source: National Association of REALTORS, 2025 Profile of Home Staging29%
of sellers' agents reported a 1% to 10% increase in the dollar value offered on staged homes.
This is an observed survey result, not a promise of a particular price outcome for every property.
Source: National Association of REALTORS, 2025 Profile of Home Staging49%
of sellers' agents observed staging reduce time on market.
Thirty percent reported a slight decrease and 19% reported a significant reduction.
Source: National Association of REALTORS, 2025 Profile of Home Staging17%
of buyers' agents reported a 1% to 5% increase in the dollar value offered for staged homes.
The comparison was with similar unstaged homes on the market.
Source: National Association of REALTORS, 2025 Profile of Home Staging$1,500
was the median reported cost of using a staging service.
The median was $500 when the sellers' agent handled the staging themselves.
Source: National Association of REALTORS, 2025 Profile of Home Staging88%
of sellers' agents rated listing photos as highly important to their clients.
Traditional physical staging was rated highly important by 49%, videos by 47%, and virtual tours by 41%.
Source: National Association of REALTORS, 2025 Profile of Home StagingHow to read the numbers
Useful signals, not a formula for every listing.
The 2025 findings reflect the experience of real estate professionals, rather than a controlled experiment that can isolate staging from pricing, condition, photography, location, or market timing. That matters. A staged home is not guaranteed a certain price lift or number of days saved.
What the figures do show is where presentation has the most practical role: helping buyers imagine the property, giving listing photography a clearer story, and putting the living room, primary bedroom, kitchen, and dining room to work. The right staging plan should follow the property and the buyer it needs to reach.
Explore Vacant Home Staging →Methodology and sources
About this reference.
Primary source
National Association of REALTORS, 2025 Profile of Home Staging. The report was released May 6, 2025 and includes survey responses from buyers' agents and sellers' agents.
Read the NAR release ↗How this page is maintained
Each statistic is tied to the named 2025 NAR report. This page will be reviewed when a newer edition is released or when a source figure changes.
Cite this page
Songbird Home Staging. “Home Staging Statistics: 2025 Facts for Sellers and Agents.” Updated September 16, 2026. https://songbirdhomestaging.com/home-staging-statistics